fiera del tartufo

White Truffle Fair of Alba: A Journey Through Flavors and Traditions

The International White Truffle Fair of Alba, now at its 94th edition, is one of the main showcases of high gastronomy and Italian excellence.
This year, it is ready to offer an unforgettable experience for food and wine lovers. From autumn to early winter, Alba, in the heart of the Langhe, will turn into the world capital of truffles, welcoming visitors from all over the globe.

Fair Dates: An Autumn of Excellence

From October 12 to December 8, 2024, Alba will come alive with a series of unmissable events, perfect for those who want to experience the white truffle up close. Every weekend, the World Truffle Market, located in the historic center of the city, will offer the opportunity to purchase and appreciate the precious truffles from the Langhe, Roero, and Monferrato.


But the fair is not just a place for shopping; it is an opportunity to immerse yourself in a world of flavors, with cooking shows that highlight the best culinary combinations between exquisite dishes and the precious white truffle. Michelin-starred chefs from both national and international backgrounds will take turns at the “Starred Dinners,” where the gold of the Langhe will be the undisputed star.

Workshops, Tastings, and Traditions

In addition to the gastronomic appointments, the White Truffle Fair of Alba offers a range of experiences for all ages: tasting workshops, local markets, cooking classes, and even events designed for children. It is a unique opportunity to discover not only truffles but also other local excellences, such as the famous wines of the Langhe, hazelnuts, cheeses, and cured meats.

The History of the Fair: An Ancient Tradition Living in the Present

The roots of the Truffle Fair date back to 1929 when it was established as a “Prize Exhibition Fair of the Renowned Truffles of the Langhe.” In 1932, it officially became the “Truffle Fair,” an event that has grown and transformed over the years. During World War II, the event had to pause, but it returned in the 1960s with renewed enthusiasm, expanding its program and attracting an increasingly wide audience, both local and international.


A highlight of the fair is the historical reenactments, which include the famous “Palio degli Asini,” (Donkey street race) a humorous event conceived by painter Pinot Gallizio to playfully mock the neighbours from Asti. This tradition, held amidst celebrations and costume parades, represents the fair’s playful and convivial spirit, enriching the experience for visitors.

Discovering the Langhe: Not Just Truffles

Attending the White Truffle Fair of Alba is also an opportunity to explore the cultural and scenic beauty of the Langhe, a region famous not only for its truffles but also for its renowned wines, such as Nebbiolo, Barolo, and Barbaresco, as well as its culinary treasures, from hazelnuts to cheeses, from honey to meats. Between tastings, visitors can discover medieval villages, UNESCO World Heritage hills, and enjoy a unique experience where tradition meets innovation.

Conclusion: An Event Not to Be Missed

The White Truffle Fair of Alba is more than just a gastronomic event. It is a journey through flavors, history, and culture that annually attracts thousands of visitors eager to discover the best that Piedmont has to offer. With a rich program of events and activities, the fair is a must-see for anyone who loves gastronomic excellence and wants to experience an authentic Piedmontese adventure.


Mark your calendars for the dates of the White Truffle Fair of Alba 2024 and get ready for an unparalleled sensory adventure!

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Peyrano Negozio

Peyrano, The Excellence Of Torino’s Chocolate

In the heart of Turin, the city most closely associated with chocolate, stands an icon of sweetness and tradition: Peyrano chocolate. With roots going back to the 19th century, Peyrano is more than just a brand—it’s a symbol of Turin’s artisanal excellence, a living testament to the inseparable bond between the city and chocolate.

The Origins of Excellence

The story of Peyrano began in 1915 when Antonio Peyrano, an enterprising pastry chef, founded his small chocolate shop. From the very start, the company distinguished itself by its meticulous attention to the quality of raw materials and the art of transforming them into products of extraordinary refinement. Peyrano’s artisanal skills and passion for chocolate quickly became its hallmark, making it a well-known and respected name not only in Turin but throughout Italy.

The Bond with Turin and the Savoy Legacy

The connection between Peyrano and Turin runs deep. The city, with its rich cultural and traditional history, provided the perfect stage for Peyrano’s growth. During the Savoy era, Turin became the capital of the Kingdom of Sardinia and later the Kingdom of Italy, and alongside it, the fame of its chocolatiers grew. Turin’s chocolate tradition dates back to the 17th century when chocolate was first imported from Spain and quickly won the favor of the Savoy court.

In 1938, Peyrano’s chocolate factory earned a prestigious recognition: King Vittorio Emanuele III awarded them the title of “Supplier to the Royal House of Savoy.” This accolade solidified Peyrano’s reputation, making it synonymous with excellence and quality. A curious anecdote dates back to June 1926, when the Marchioness Dalla Valle di Pomaro, lady-in-waiting to Her Majesty the Queen, entered the Peyrano shop to purchase chocolates on behalf of the Queen. Initially skeptical, the Peyrano family soon discovered that the order was authentic, confirming the royal family’s appreciation of their products.

Peyrano has masterfully embraced and reinterpreted this tradition, integrating it with its own vision and innovation. Its production of gianduiotti, cremini, and other chocolate delicacies is not only an art but a constant homage to the Savoy legacy, which saw chocolate not merely as food but as a symbol of luxury and refinement.

Tradition and Innovation: The Secret of Success

Peyrano’s success lies in the perfect blend of tradition and innovation. While preserving artisanal methods and an unwavering commitment to original recipes, the company has never stopped innovating. This pioneering spirit is reflected in products that, while respecting tradition, always offer new taste experiences. Every praline, every bar of Peyrano chocolate is the result of a constant pursuit of perfection, a balance between classic flavors and new creations that surprise and delight.

Peyrano Today: A Sensory Journey into Sweetness

Today, visiting the historic Peyrano shop in Turin is a unique experience—a sensory journey through flavors that tell a century-old story. Entering the shop means being welcomed by an atmosphere of timeless elegance, where every detail is crafted to offer the customer not just a product but an unforgettable experience.

For those visiting Turin, tasting Peyrano chocolate is an essential moment—a way to connect with the soul of the city and a tradition that continues to live and thrive.

Conclusion

Peyrano chocolate is not just a pleasure for the palate but a symbol of Turin’s excellence, a legacy of the Savoy past that continues to represent Italian quality and elegance. In every piece of chocolate, you can taste the history of a family, a city, and a tradition that, for over a century, has enchanted generations of chocolate lovers around the world.

Visiting Turin without tasting Peyrano chocolate would be like missing out on an essential part of its soul. It’s an experience that enriches not only the journey but the heart of those who appreciate the art of taste.

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Piemonte

Traveling in Piedmont: 10 Experiences You Can’t Miss

Today, I’ll take you on a journey through the wonders of Piedmont and introduce you to some unmissable activities. This region, renowned for its legendary wines, elegant cities, majestic mountains, and prized white truffles, offers a multitude of unforgettable experiences. In this article, I’ll guide you through the top 10 things you can’t miss when traveling in Piedmont. From gourmet adventures to cultural visits, get ready to discover a land rich in history, flavors, and natural beauty.

1. White Truffle Hunting

Piedmont is famous for its white truffles, a rare and precious delicacy. Each year, Alba hosts a renowned truffle fair that attracts enthusiasts from around the world. However, for an authentic experience, nothing beats joining a real truffle hunt. Accompanied by expert “trifolau” and their trained dogs, you’ll get to experience the thrill of uncovering these hidden treasures in the undergrowth.

2. Exploring Turin

Turin, Italy’s first capital and home to the royal House of Savoy, is a city that enchants with its elegance and refinement. Stroll under the arcades of the city center, visit the Royal Palace, and explore the lively Roman Quadrilateral district. Don’t miss the Egyptian Museum, which hosts the second-largest collection of Egyptian antiquities in the world. For a romantic view, head up to the Monte dei Cappuccini at sunset and enjoy a breathtaking view of the Alps. Lastly, stop by Al Bicerin to savor the famous warm drink made with chocolate, coffee, and cream.

3. Visiting the Royal Residences

Piedmont is rich in royal residences, including the Hunting Lodge of Stupinigi, the Royal Palace of Venaria, the Castle of Racconigi, the Castle of Moncalieri, and the Royal Palace of Turin. These UNESCO-listed residences offer a fascinating journey into the history of the Savoy royal family. Marvel at the intricate stuccos, precious furnishings, and vast gardens surrounding these magnificent properties. Each residence tells a story of opulence and power, reflecting the historical and cultural significance of Piedmont.

4. Touring the Vineyards of Langhe and Roero

The Langhe, with its rolling green hills and picturesque villages, is the heart of Piedmont’s wine region. Here, you can visit renowned wineries like Ceretto, which produces some of the finest Barolo, Barbaresco, and Nebbiolo wines. Ceretto is also a patron of the arts, with installations such as the Barolo Chapel and “Acino,” a suspended bubble offering panoramic views of the vineyards. For a more modern experience, visit the Astemia Pentita winery in Barolo or Matteo Correggia in Canale d’Alba.

5. Tasting Piedmontese Appetizers

Piedmont is famous for its rich and varied cuisine, especially its wide selection of appetizers. Try dishes like vitello tonnato (veal with tuna sauce), Russian salad, hand-chopped raw meat, bagna cauda (a warm garlic and anchovy dip), and tomini or anchovies in green sauce. These dishes embody the essence of Piedmontese culinary tradition, offering intense flavors and unique ingredient combinations.

6. Waking Up in the Piedmontese Countryside

For a romantic getaway, stay in a charming hotel in Monforte d’Alba, such as Villa Beccaris. This stunning 18th-century villa, surrounded by the Alps and overlooking the hills of Barolo (a UNESCO World Heritage Site), offers guests enchanting views of the Langhe vineyards and the ancient village of Monforte d’Alba. It’s a magical place, characterized by tranquility, beauty, and attention to detail. The natural light and relaxing atmosphere of Villa Beccaris are ideal for sparking creativity and enjoying the beauty of the Piedmontese landscape.

7. Learning to Cook Fresh Piedmontese Pasta

Taking a Piedmontese cooking class is a must for food lovers. During our organized trips, we offer classes where you can learn to make fresh pasta directly from locals. Discover the secrets of making tajarin, agnolotti, and other local delights. These courses not only allow you to acquire new culinary skills but also offer a unique opportunity to immerse yourself in the culture and traditions of Piedmont.

8. Tasting Cheeses and Honey

Piedmont is also famous for its fine cheeses and delicious honey. Join a tasting session of Piedmontese cheeses, where you can savor varieties like Castelmagno, Robiola, and Toma. Pair these cheeses with local honeys for an unforgettable gastronomic experience. During these tastings, you’ll have the opportunity to learn about production techniques and the stories of local producers, discovering the deep connection between the land and its products.

9. Savoring Authentic Piedmontese Chocolate

Piedmont is renowned for its chocolate-making tradition. Turin, in particular, is famous for its high-quality chocolate. Visit historic chocolatiers such as Guido Gobino and Peyrano to sample pralines, gianduiotti, and other delights. Don’t miss the chance to try Bicerin, a hot drink made with chocolate, coffee, and cream, in one of the city’s historic cafes.

10. Sampling Rubatà Breadsticks

Rubatà are a type of breadstick typical of Piedmont, known for their crunchiness and delicious flavor. These breadsticks, believed to have been invented in the 17th century, are perfect as a snack or to accompany appetizers and cold cuts. Try rubatà in traditional bakeries in Turin and discover why they are so beloved.

Conclusion

Traveling in Piedmont is a journey rich in discoveries, flavors, and natural beauty. From gourmet adventures like truffle hunting and Piedmontese cooking classes to tastings of Barolo, Barbaresco, and local cheeses, every moment spent in this region will leave lasting memories. Join us on our organized trips to experience the best of Piedmont and learn the secrets of its authentic cuisine from the grandmothers who have preserved this ancient art. I can’t wait to share these incredible experiences with you!

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